Privacy notice
Waitlist and website. Version 2026-11-12.
This notice explains what personal data we collect when you visit justaskellery.com or join the Ellery waitlist, why we collect it, how long we keep it and what your rights are under UK data protection law (the UK GDPR and the Data Protection Act 2018).
Who we are
The data controller is [CONTROLLER LEGAL NAME, e.g. Ellery Ltd], a company registered in England and Wales (company number [COMPANY NUMBER]), registered office [REGISTERED OFFICE ADDRESS]. We are registered with the Information Commissioner's Office (ICO) under number [ICO REGISTRATION NUMBER].
Contact us about privacy at privacy@justaskellery.com.
What we collect when you join the waitlist
- Your email address (required)
- Your first name, if you give it
- Which price option you chose, and the order the options were shown in
- Your answer to "What admin problem costs you the most time or money?", if you give one
- A record of your consent: that you ticked the box, the date and time, and the version of the wording you agreed to
- Campaign tags in the link you followed (for example utm_source), if any
Please don't include sensitive details such as account numbers, health information or other people's personal details in your free-text answer. A short description of the problem is all we need.
Why we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Keeping you on the waitlist and emailing you about Ellery's development, early access and launch | Consent (UK GDPR Article 6(1)(a)), given by ticking the box on the form |
| Understanding demand, which price people prefer and which problems matter most, so we build the right product | Consent, as above. We look at answers in aggregate when deciding what to build |
| Keeping a record of your consent | Legal obligation (Article 6(1)(c)), to show we have consent |
| Counting website visits | Legitimate interests (Article 6(1)(f)) in knowing how many people visit, using no personal identifiers |
The consent wording you agree to is:
"I agree that Ellery can store my details and email me about the waitlist and launch, as described in the privacy notice. I can withdraw my consent at any time."
We won't use your details for anything else, and we never sell your data.
Website visits and cookies
We count visits without cookies and without storing anything on your device. For each page view we record only the page, the website that linked to us (domain only) and any campaign tags in the link. We don't store your IP address or browser details, and we can't identify you from this data.
Our hosting provider processes standard technical data, including IP addresses, in short-lived server logs needed to deliver and protect the website.
Who we share it with
We use these service providers (processors), who act only on our instructions under data processing agreements:
- Supabase stores the waitlist database. Data is stored in London, United Kingdom.
- Vercel hosts the website. Vercel is based in the United States, so some data may be processed there. Transfers are protected by the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or the UK-US data bridge where it applies. [CONFIRM WITH VERCEL DPA]
- [EMAIL PROVIDER], when we email the waitlist. [ADD OR REMOVE BEFORE FIRST EMAIL]
We may also disclose data where the law requires it.
How long we keep it
We keep your waitlist details until you withdraw consent or ask us to delete them, or for no longer than 24 months from when you joined, whichever comes first. If you become a customer, a separate privacy notice will apply. Visit counts contain no personal data and may be kept as statistics.
Your rights
You have the right to:
- withdraw your consent at any time, without affecting anything we did before you withdrew
- access the personal data we hold about you
- have inaccurate data corrected
- have your data deleted
- restrict or object to how we use it
- receive your data in a portable format
To use any of these rights, including leaving the waitlist, email privacy@justaskellery.com from the address you signed up with. Every email we send will also include a way to unsubscribe. We will respond within one month.
Complaints
If you're unhappy with how we've handled your data, please contact us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint or by calling 0303 123 1113.
Security
We use access controls, encryption in transit and database rules that limit who and what can read the waitlist. No method of storing or sending data is completely secure, but we work to protect your data and will tell you and the ICO about a breach where the law requires it.
Changes to this notice
If we change this notice in a way that affects how we use your data, we will tell you by email before the change applies.